Barilla - the best selling pasta brand in United States

Barilla, the number-one pasta company in Italy and the United States was the largest pasta market in the world. Barilla entered the US market in 1994.

Initially, Barilla focused on selling a high-quality imported product at a price of $1.29 per box, consistent across all types.

Barilla was founded in 1875 by Pietro Barilla, The bread and pasta shop in Parma produced 50 kilos of pasta every day. 33 years later he grounded an industry with 80 people and production of more than 80 metric tons of pasta per day.

The campaign of the sixties with the slogan ‘Con Pasta Barilla e smepre Domenica’ (with Barilla pasta it is always Sunday) won the price ‘Palma d’Oro della Pubblicita’ and made the brand popular all over Italy.

By the late 1990s Barilla was the leader in Italy in the pasta and pasta sauce businesses and the world leader in the pasta business.
Barilla - the best selling pasta brand in United States