Knorr Soupy Noodles
Noodles were perceived in India as a very Chinese product. Therefore, Nestle developed tastemakers, a small packet of flavoring, including masala, chicken, capsicum and garlic making the taste of Maggi Noodles Indian.
Research indicates that the taste-maker and cooking instructions on the pack contributed significantly to the success of the product.
By 2003, India had emerged as the largest consumer of Maggi Noodles across all Nestlé markets in the world. Maggi Noodles had, in fact became synonymous within instant noodles in India.
Maggi noodles in India