Wednesday, April 13, 2011

Noodle in Indonesia

Noodle are a universal favorite in Indonesia which the Indonesians have enthusiastically adopted from the Chinese.

In Indonesia the noodle generally come dried in packets, like ramen. Both fresh and dried noodles should be blanched in boiling water before cooking to rinse and revive them.

Egg noodles or bakmi in Indonesia made from wheat flour and eggs and yellow in color, these noodles are sold in round ‘cakes,’ which need to be shaken loose before cooking.

In consumer branded products the instant noodle segment is the largest contributor with a capacity of 15 bn packs per year. Consumption of instant noodles in Indonesia increases at a rate of 12.38% per year.

Indomie, Sarimi, SuperMi, and Mie are all leading brand of instant noodles in Indonesia.

Pioneered under the brand name Indomie, even for the numerous other instant noodle brands now available. Indomie is a product of an Indonesian multinational, Indofood Makmur Jaya is sold nationwide in each and every supermarket and neighborhood shop. It is also exported to many Asian countries, European and American destination.

The importance of noodles in Indonesian diet is significant. Currently, an average of 50% of the total wheat flour consumption in Indonesia in the form of noodles.
Noodle in Indonesia

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